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In search of perfection
It's a cool, crisp September morning and I've spent my time shuttling between the kitchen and the office, cooking up a few new batches of vanilla Fablet, tinkering with the website and trying to make sure both are every bit as good as they should be.
Attention to detail's the key for both. You could say I'm a sweetie fan. I just love anything sugary, chocolatey and sweet. I've been eating tablet for as long as I can remember. I've tried great tablet. I've tried some pretty bland tablet. And I've tried some frankly terrible tablet, too.
Almost without exception the great ones were home-made. That's partly because of the ingredients - a lot of big companies use fondant as a short-cut, because it's easier to handle in factory quantities, but it doesn't give you that crumbly, crystalised sugar texture that's so crucial to the tablet experience.
It's also about the personal touch a big organisation can't bring. I'm in a position to see, straight away, when something's not quite right. And then I can fix it, refine the recipe, or go back to scratch and make things even better.
If it's not the best, why bother doing it at all? Doing everything by hand is the only way to get it right. I wouldn't want to eat some churned-out, bland, tasteless tablet - and I certainly wouldn't want my customers to do that either.
Because sweets are important, and it's just as important that every aspect of the Fablet business takes that into account. A shoddy, scrappy, badly-written website wouldn't communicate the passion I have for my sweets. Nothing less than exceptional leaves our front door, and nothing less than every-dot-comma-and-hyphen-in-the-right-place perfection will do for the website, either. It's my window on a wider world, and I want everyone to see the lovely things I've been making.
If you think there's anything I can do to improve anything, make things clearer or add any additional features or information, do get in touch.
It's a labour of love, this Fablet thing.
2 Comments:
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Additions to the site? A place where customers can leave feedback, reviews, rave about this darned good stuff and organise FA meetings ( Fablet Anonymous ), LOL! This Fablet is seriously addictive! Just thinking about the different flavours I tried makes me drool.
Thank you! You're very kind.
It's always good to know people enjoy our stuff.
Would Eggnog flavour Fablet be appropriate thanks for your kind words?